A Data Marketplace
The Direct Relationship Economy.
Brands rent their customers from platforms and intermediaries. SWiiFT Studio lets them own the relationship directly.
Explore the deck30 years building brand-to-community relationships. Five years building the infrastructure to own them.
Ivan Gomez has spent more than three decades helping brands connect with people through fashion, entertainment, media and technology.
Beginning with fashion label Invasion, which was acquired by Brett Blundy's Brazen Group, Ivan later founded Vicious Threads, a globally distributed streetwear brand that worked with leading global brands including Adidas, Microsoft, Xbox and Red Bull before being acquired by Shock Records. He then founded Department of the Future and Speaker TV, Australia's largest independent online music platform, where he spent more than a decade working alongside artists, athletes, creators and global brands, gaining a unique understanding of how communities form, engage and create value.
Ivan later advised major brands, government departments and industry leaders, including contributing to Mastercard's globally recognised Priceless Surprises initiative. Across every industry, Ivan observed the same structural problem: customer data lives in fragments across third-party platforms, loyalty systems, POS, email, social, disconnected and stagnant. Manufacturers have no line of sight beyond their direct customer. Venues and retailers can't evolve the member relationship. Creators can't reach their true audience. SWiiFT Studio unifies that into a single, owned, actionable relationship layer. It's the culmination of a 30-year journey.
SWiiFT Studio is the culmination of that 30-year journey.
Built over five years, SWiiFT Studio is a permission-led data marketplace designed for the Direct Relationship Economy, enabling brands, venues, rights holders and creators to own, activate and monetise direct customer relationships. With the platform built, commercial partnerships secured and global opportunities emerging, Ivan is now focused on scaling SWiiFT Studio into a category-defining company.
TWO VERY DIFFERENT OUTCOMES
- Higher acquisition cost (CPA)
- Third-party data
- Limited visibility
- Margin leakage
- Relationship controlled by someone else
- Repeat access requires repeat spend
- Owned audience
- First / zero-party data
- Direct engagement
- Lower ongoing cost
- Repeatable revenue moments
- Relationship compounds over time
SWiiFT Studio is the engagement layer that connects every channel.
Social, digital, in-store, stadium, broadcast, TV every moment a customer touches the brand becomes a thread back to a single, owned relationship layer.
One infrastructure. Embedded anywhere your POS, your website, your partner's platform.
See it in action.
Manufacturers signed.Distribution locked.
11 venues live · 2,200+ members captured · hero venue +30% sales at 12 months
50 live logos by mid-August 2026
We're at the table with the world's leading manufacturers — Unilever, Mars, Bulla and McCain — through our signed partnership with FoodPeeps. Direct bundle agreements are in final contracting; bundle revenue is carried at 50% weighting in our model until contracts are executed.