SWiiFT Studio does not replace the stack. It becomes the relationship layer across it.
- — POS — transactions
- — CRM — communication
- — Loyalty — rewards
- — Email — automation
- — Social — rented attention
- — Creator — commerce
Each tool owns a slice. None of them own the relationship.
SWiiFT Studio sits across them — capturing permission, evolving member data, and activating engagement that pays back.
Campaign Coach™ reduces the operational load of launching engagement.
Campaign Coach™ is the AI-assisted layer designed to help brands move from idea to live campaign with less manual support.
- — guided onboarding
- — campaign generation
- — segmentation assistance
- — operational simplification
- — deployment acceleration
- — repeatable campaign templates
Campaign Coach™ can reduce onboarding friction, lower support dependency and improve deployment velocity as the platform scales.
Static data tells you what happened. Evolving data tells you what to do next.
SWiiFT Studio is designed to build richer customer intelligence through repeated interactions over time.
More engagement creates richer profiles. Richer profiles improve targeting. Better targeting improves retention and conversion. Better outcomes increase platform stickiness.
The Vault turns customers into creators.
The Vault enables members to upload photos, videos, experiences and moments, creating a future pathway from participation to advocacy.
- — advocacy
- — creator ecosystems
- — participation loops
- — referral growth
- — affiliate-style engagement
- — user-generated content campaigns
- — brand partnership activations
Seed capital funds a focused commercial rollout.
- — onboard initial hospitality venues
- — measure member capture
- — test activation flows
- — capture repeat engagement data
- — produce case studies
- — standardise onboarding
- — create playbooks
- — refine pricing
- — train customer success
- — create repeatable campaign templates
- — activate partner channels
- — expand through POS and payment ecosystems
- — support agency-led onboarding
- — prepare for APAC and international expansion
Distribution pathways exist before capital.
- — Tyro
- — Square
- — Redcat
- — FoodPeeps
- — Fiveways
- — entertainment
- — creators
- — sport
- — culture-led brands
Australian-first execution with expansion pathways.
Australian hospitality and venue engagement infrastructure.
Three-tier subscription plus bundle engine, partner-led distribution.
- — monthly venue subscription (Core · Plus · Premium)
- — manufacturer bundles & licensing (B2B enterprise via FoodPeeps)
- — partner channel distribution (POS · payments · eCom · agency)
- — per-member usage fees (upside — excluded from base case)
No enterprise tier for independent venues. A multi-venue group product is in development and held at $0 in the model. B2B manufacturer enterprise licences ($5,000/mo) run through the FoodPeeps channel at a 30% net share to SWiiFT.
What the seed round needs to prove.
- — first scalable onboarding cohort
- — repeatable subscription growth
- — measurable customer outcomes
- — first strong case studies
- — partner-led lead generation
- — onboarding systems
- — customer success frameworks
- — support documentation
- — pricing refinement
- — platform reliability improvements
Founder-led, product-built, partnership-ready.
Vision, product strategy, partnerships, GTM, ecosystem architecture and capital commitment.
- Mike Sexton — CTO
- Scott Taylor — Product
- Lynn Nguyen — Operations
- Ary Ganeshalingam — CMO
- John Forfar — AI Infrastructure
- Tony Nguyen — General Manager, Vietnam
- Arthur Marinis — DevOps, security, compliance
- Trent Blackett
- Ben Johnson
- Darren Abdell
- Ben Ascot
Investment to date
Over five years the founder has invested ~$1.3M in cash and contributed ~$1.9M of strategy, product, design and development services at conservative market rates through Department of the Future, a founder-owned services entity. All platform IP, source code, and assets are owned outright by Pixel Boss Pty Ltd; the Department of the Future holds no IP, assets, or encumbrances. The contributed services balance is being capitalised as founder equity prior to close. No proceeds of this round will be used to repay related-party balances.
Conservative base case · combined company ARR reaches ~$11.0M by Q4 2027 · venue subscriptions + manufacturer bundles (50% weighted) + FoodPeeps B2B.
Ten tabs: Assumptions, CAC Build, Partner Activation, B2C Build, B2B Build, Bundles, Revenue, P&L & Runway, Traction, Sensitivity. All inputs are editable for scenario testing.
View live model →Legal structure, governance and deal readiness.
Department of the Future Ventures holds 100% of the existing equity. The internal allocation is broken down as follows:
- — Company incorporated in Australia
- — Trademark position under review
- — Related-party services balance documented and capitalised prior to close; no round proceeds repay related-party balances.
- — Platform IP, source code and all core assets owned by Pixel Boss and held in the raising entity. No inter-company transfers required.
- — Privacy and data handling aligned with Australian regulations
- — Investor-ready documentation under preparation
Final SAFE terms and the Australian-law instrument are subject to legal counsel review and will be confirmed prior to close.
How customer outcomes will be measured.
- — onboarding conversion
- — member capture rate
- — repeat engagement
- — offer claim rate
- — participation rate
- — retention uplift
- — revenue influence
- — campaign response
- — customer success cost
Manufacturer bundles, licensing and data.
A hospitality business only ever holds one SWiiFT Studio licence, never two competing accounts. This protects the end consumer from confusion and keeps the relationship clean.
A manufacturer buys a bundle and grants a licence to a venue. The business owns the licence and is the administrator. The licence runs twelve months. In return, the business commits to a minimum cadence of campaigns for the granting manufacturer and to sharing relevant, consented data and insights.
Because the business owns the licence, it can bring its wider supply chain (meat, flour, produce, dairy) into the same platform freely, with no permission needed from the granting manufacturer.
Sharing is scoped: a partner only sees data relevant to their own relationship with the community, based on member behaviour and consent. Sharing is consent-led: members choose what they share and with whom. The business is custodian of the complete picture. SWiiFT Studio operates as the platform that holds, processes and safeguards this data. Any future aggregate use is consent-based and privacy-compliant, with full terms in the data room.
The granting manufacturer can remain lead partner by reissuing and renegotiating. If not, the licence stays with the business owner, who can pay standard market rates ($109 to $309 / month) or renegotiate with another supplier. The business is never stranded.
SWiiFT Studio retains 100% of bundle revenue.
Partner commercial terms.
All partner agreements signed. Direct manufacturer bundle contracts in final contracting.
B2B activation detail.
Manufacturers reach the hospitality workforce with purpose, replacing wasteful omnichannel spend and reducing reliance on costly sales reps. The platform amplifies sales teams rather than replacing them.
Through segmentation and tagging, manufacturers create tailored moments for each cohort.
Strategic events, conferences.
Chef-exclusive experiences, product education, training.
Brand experiences, skill-building.
Cross-vertical expansion.
UPSIDE — NOT IN BASE CASE.
The same direct-relationship flywheel proven in hospitality repeats across categories. Category-specific sprint teams own sales and marketing while tech and infrastructure stay shared.
The structural parallel is straightforward: a fashion, beauty or house brand has thousands of retailers the same way a manufacturer has thousands of venues.
Base case is hospitality plus manufacturer bundles only (~$11.0M combined ARR by Q4 2027). Vertical expansion is modelled as upside. Andy Cook (creator, onboarding now) is the live proof point for the creators vertical.
Expansion-vertical pricing currently mirrors hospitality blended pricing and will be refined per category.
Series A readiness.
The $3.5M seed funds disciplined growth through 2027 — EBITDA-positive from Q2 2027 — positioning a Series A in late 2027 from strength.
The business is structured to be EBITDA-positive early while capital is deliberately deployed into growth. Specific target metrics are held in the data room.
FoodPeeps partnership.
SWiiFT Studio holds a signed strategic and commercial partnership with FoodPeeps, the hospitality industry's social platform. Through this partnership we work directly with leading global manufacturers including Unilever, Mars, Bulla and McCain, and earn 30% of commercial deals transacted through the channel.
FoodPeeps leads manufacturer relationships for B2B activation (manufacturer to kitchen, bar and front-of-house). SWiiFT earns 30% of all revenue transacted through this channel, including enterprise licences.
Manufacturer venue bundles (the consumer-facing play) are sold directly by Pixel Boss, with SWiiFT retaining 100% of that revenue, an entirely separate stream from the FoodPeeps deal flow. No revenue is double-counted.